IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISES
- Project Research
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- NGN 3000
Abstract
The research provides a conceptual and theoretical appraisal of the impact of social media in managing. As social media creates a 24/7 world of collaboration and interactivity, it is still treated as a threat rather than an influential asset by many companies. Consequently, for businesses and especially marketers it is essential to understand the power and influence of social media. It has been proved that many Nigerian firms lack the expertise and knowledge of communicating with consumers via this digital medium. Brand reputation in crisis, it analyses social media crisis and profers the impact of social media in managing brand reputation in crisis.
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